Star Brows by Linda Ruberto Press Release
Entrepreneurialism runs in the family
Paso vintner’s daughter moves to area and launches local beauty business.
ARROYO GRANDE, Calif. – November 12, 2007. Linda Ruberto, daughter of Robert Hall, owner of the well-known Paso Robles winery of the same name, has decided to follow in her father’s footsteps by opening a business of her own in Arroyo Grande. And though her business and her dad’s are very different, both cater to the same class of clientele: people who enjoy the finer things in life.
Star Brows by Linda Ruberto will offer eyebrow design, body waxing, massage, and skincare and will officially open its doors Nov 12th. The new business will be located at 1148 E. Grand Ave. in Arroyo Grande.
Ruberto, a licensed esthetician and certified massage therapist, is a recent transplant from St. Paul, Minnesota. Back home, she ran a day spa and salon, which she owned for 13 years before selling and moving to the Central Coast.
Ruberto is pleased to report that she’s been welcomed to the area with open arms—an area she is fast growing to love. Says Ruberto, “I feel like a local already. Everywhere I go someone knows me or my family.” She describes Arroyo Grande, where she’s decided to both live and set up shop as “the perfect blend of small town friendly with a big city feel.”
According to Ruberto, she and her husband Paul have been planning this move for 6 years. “We’ve visited the area many times over the years, for our daughter Valery’s graduation from Cal Poly and her wedding to Jonathan Hoekman, for our second daughter Angela’s move to the area to attend Cuesta College, and for visits to my dad in Paso Robles.”
Ruberto finds it “fun to be reunited with family, have a new business, and wear flip flops every day.” She adds, “I thank this community for all the love and support I have received.”
Regarding her chosen profession, Ruberto candidly admits, “I’m obsessed with eyebrow design and am known for stopping people on the street (men too) to offer a consultation.” About her new enterprise, she adds, “I also do body waxing, massage and shiatsu as well as skincare and chemical peels.” What can we expect to see at Star Brows in the future? Ruberto promises, “I will be doing some ‘eyebrow parties’ as well as mobile waxing services for VIPs.”
Ruberto looks forward to helping her clients fulfill the Star Brows motto: “Look for the beauty in others and recognize it in yourself.”
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For additional information about Star Brows or to schedule an interview with Linda Ruberto, please call 651/246-9396 or send an e-mail to lindaruberto@gmail.com.
Ladies; 10 reasons why Brazilian waxing is worth it.
As I write my very first blog post, you may be thinking about doing your first “Brazilian” wax.
There are other methods of hair removal, but nothing takes the place of waxing.
1. It is fast (first time allow up to 45 minutes) but normally takes 15-30 minutes.
2. Maintenance can be done monthly (as opposed to shaving which needs to be done almost daily).
3. For the results you get, it is worth the cost. I charge according to how long it takes. (There is a maintenance price offered if you come on a regular basis.)
4. The hair follicle is pulled by the root, so over time (barring hormonal and other unforeseen variables) is discouraged from re-growing, and the hair can become softer and less dense.
5. The discomfort involved with this procedure is mainly associated with a sudden sensation as the hair is removed, but quickly diminishes.
6. It is a professional service and feels pampering.
7. Women prefer the “clean” feeling they get.
8. Skimpy swimwear requires grooming.
9. Ingrown hairs mostly associated with shaving are painful.
10. Body hair is not considered fashionable.
Exactly what is Brazilian waxing?:
It is a type of waxing involving the bikini area. This procedure normally involves the complete removal of all hair in the bikini area, front to back. Some types of Brazilian waxing leave a small line of hair. It is named after Brazil, the country with which it is most often associated and from which the modern practice originated. In Brazil itself, it is not called Brazilian waxing, but simply depilar (to wax, to pluck hairs). In Middle Eastern societies, removal of the body hair is considered a proper form of hygiene, necessitated by ancient local customs. Contemporary sources indicate that the French nobility also practiced waxing during the 17th century.
And what is the process you ask?:
The client begins by removing her clothing from the waist down. The procedure starts by trimming hair to about 1/8 of an inch. (Some service providers like to have you come already trimmed.) Then, a light application of powder or oil is spread over the area to be waxed. This prevents the wax from sticking to the sensitive skin. Next, wax is spread in sections over the area from which hair is to be removed. The wax is allowed to harden briefly, then one edge of each wax strip is pulled off in the opposite direction of the hair growth. The waxer then works her way around the body. This procedure removes the wax, hair, and any dead skin cells lying on the skin surface. Finally, a calming, antibacterial agent is applied.
The skill and experience of the service provider is key. The first time you do it, you may need “breaks” and a slower pace to acclimate to the new experience. Most say they have less discomfort during subsequent treatments. There are over-the-counter products available if you are very sensitive. I don’t recommend any waxing immediately before (or during) your period when you are generally most sensitive. About a week after your period, if you can time it that way, is the ideal time.
I recommend working with a licensed Esthetician (skincare professional) to perform this procedure. There can be complications, side effects or contraindications to the treatment, and a skincare professional can address these best. As a professional I need to include a few words of caution:
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There is a risk of infection if done on a person with a weakened immune system.
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Folliculitis can occur with sensitive skin; it usually appears as small, white-headed pimples around one or more hair follicles — the tiny pockets from which each hair grows. Most cases are superficial and short lived; they may itch, but on occasion they’re painful. It often clears by itself in a few days, but deep or recurring folliculitis may need medical treatment.
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On rare occasions tearing may occur and an MD will need to do a stitch or two. If a thorough health questionnaire is not given, contraindications may be missed.
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It may flair a Herpes outbreak if you are prone. (You can take a medication from the MD to prevent this.)
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Waxing during a “healthy” pregnancy is fine.
So, here are my tips for a successful experience:
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Use a licensed professional (an esthetic or cosmetology state license is required to be posted for public view).
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Check to see if they carry professional insurance in case something goes wrong (you can ask to see a certificate, but even so some insurance companies that cover all other waxing don’t cover this procedure).
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Make sure the working conditions of the waxing salon, as well as the supplies, are clean and sanitary.
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Get all your questions answered up front before you start (preferably on the phone when making the appointment), and be sure to discuss medications you take, medical history, contraindications and other concerns.
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Think about taking an anti-inflammatory before your appointment to help reduce swelling and discomfort.
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Discuss post waxing care before you leave the salon. I use a special essential oil to help calm and soothe the area after the treatment. At home you may need to use a product that helps prevent “acne.” Again, ask your professional what she recommends for YOU.
- Hard (strip-less) wax is best, it is designed for sensitive areas.
Happy Waxing!
Linda Ruberto LMT,LE
