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Entrepreneurialism runs in the family

Paso vintner’s daughter moves to area and launches local beauty business.

ARROYO GRANDE, Calif.  – November 12, 2007.   Linda Ruberto, daughter of Robert Hall, owner of the well-known Paso Robles winery of the same name, has decided to follow in her father’s footsteps by opening a business of her own in Arroyo Grande.  And though her business and her dad’s are very different, both cater to the same class of clientele:  people who enjoy the finer things in life.

Star Brows by Linda Ruberto will offer eyebrow design, body waxing, massage, and skincare and will officially open its doors Nov 12th.  The new business will be located at 1148 E. Grand Ave. in Arroyo Grande.

Ruberto, a licensed esthetician and certified massage therapist, is a recent transplant from St. Paul, Minnesota.  Back home, she ran a day spa and salon, which she owned for 13 years before selling and moving to the Central Coast.

Ruberto is pleased to report that she’s been welcomed to the area with open arms—an area she is fast growing to love.  Says Ruberto, “I feel like a local already. Everywhere I go someone knows me or my family.” She describes Arroyo Grande, where she’s decided to both live and set up shop as “the perfect blend of small town friendly with a big city feel.”

According to Ruberto, she and her husband Paul have been planning this move for 6 years.  “We’ve visited the area many times over the years, for our daughter Valery’s graduation from Cal Poly and her wedding to Jonathan Hoekman, for our second daughter Angela’s move to the area to attend Cuesta College, and for visits to my dad in Paso Robles.”

Ruberto finds it “fun to be reunited with family, have a new business, and wear flip flops every day.”  She adds, “I thank this community for all the love and support I have received.”

Regarding her chosen profession, Ruberto candidly admits, “I’m obsessed with eyebrow design and am known for stopping people on the street (men too) to offer a consultation.”  About her new enterprise, she adds, “I also do body waxing, massage and shiatsu as well as skincare and chemical peels.”

Ruberto looks forward to helping her clients fulfill the Star Brows motto:  “Look for the beauty in others and recognize it in yourself.”

For additional information about Star Brows or to schedule an interview with Linda Ruberto, please call 805-722-8222 or send an e-mail to lindaruberto@gmail.com.

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