Archive for June, 2011

Yelp Review

The Star Brows Blog  Has Moved Please Visit this Link for the Post on the New Site.

Admittedly, Yelp is the best source Star Brows currently has for new clients (you’ve got to give them credit for that) – and I am thankful for the free advertising, but they really frustrate me.

I am going to review them now, and although the audience is limited (apologies dear readers), this review won’t be filtered!

I first discovered Yelp in 2007. I had just opened Star Brows and posted a review of myself – shameless, yes – but just thought I’d get the ball rolling. 🙂 Once I realized they had tied my review to my business profile, I tried to remove it. Sorry! You can’t remove this review from their sight.  So, there it sits beside my name and picture (content-less, but still visible) as a reminder to all that I was bad. They say:

1 Review Removed for Violating our Review Guidelines or Terms of Service

Over time they have relegated each and every one of my precious reviews to “no man’s land.” In addition, the 5-star rating I once had is gone. They say:

14 Filtered Reviews for Star Brows – Note: The reviews below are not factored into the business’s overall star rating.

One of their explanations for the aggressive filter reads: Yelp has an automated Review Filter that many people are surprised to learn was put in place soon after our big launch in 2005. Of course, it’s evolved over the years; it’s an algorithm our engineers are constantly working on. Its purpose, however, remains the same: to protect consumers and business owners from fake, shill or malicious reviews.

Let me take you back to high school for a moment to look at a scenario that played out in my life. There was a popular group of kids. Many of these kids were just plain mean, but I too wanted to be popular. Hard as I tried I couldn’t figure out how to attract the masses, become homecoming queen (or at least a princess), get on student council or have swarms of suitors. Since I could never break the code for popularity, I decided to just be me – and forget about the rest. Still, events like being picked last for sports teams (I was also un-athletic) were really embarrassing.

I know I’m not alone, but that’s enough about that. Over it. (Well, almost.)

So, when you are a business, you also want to be popular. You want to attain the elusive “cool factor,” but just like in high school, it’s illusive. Yelp gets it, in fact, when you open your Yelp page it says:

Well aren’t you popular?

Now, before you start feeling too sorry for me or judge me for my lack of  “the cool factor” – people seem to love to follow cool people – let me just say this:

I’m 56, so I’ve been working on this for a while. I realize that I am who I am, and what I do and who I am is not going to appeal to everyone. Thank God! If everyone in town wanted to see me, I would be working way too hard, have to expand, and probably hire and manage a bunch of employees again. (Been there, done that.) I want a simple, balanced life which is in alignment with my values and the legacy I want to create.

Actually, I’d hardly characterize myself as insecure, and I’m not typically self-defacing, but Yelp has definitely triggered some old feelings from my early days that apparently I haven’t fully gotten over. So I guess a Yelp thank you is in order again! I’ll work on it.

Just for fun, my editor friend, Jeanne Dininni and I have been trying to break the Yelp review code for a while now: What kinds of things flag a review? Because they have engineers working on their filter’s algorithm, it’s probably a little “rocket sciencey.”

Here are a few reasons we’ve come up with for why they dismiss reviews:

  • The reviewer is a Yelp friend of yours.
  • The review contains too many superlatives (strong adjectives like “best” or “awesome”).
  • Too many reviews were posted during a particular date range.
  • You are the only Yelp review the person has done.
  • You’ve written a reciprocal review.

Yelp’s tagline reads: Real People, Real Reviews. Their niche in the business review market appears to be aimed at giving the consumer a place to post a review that an owner can’t delete or edit. Thereby, in Yelp’s estimation, reviews are authentic and unbiased – real reviews by real people. Good in theory, but here are my questions:

  • Assuming they are in business to make money, is their customer the average consumer or the business owner? If it is the business owner (who else spends money on advertising?) why aren’t they spending more time/effort on making policies that help businesses?
  • Why can a consumer delete a review on a business, but the business owner can’t delete reviews (like the one mentioned earlier in this post)?
  • When they allow every review ever written on a business to “disappear”, wouldn’t you think they would determine that their filters are too aggressive?

Thanks for reading my rant – and for your loyal patronage. I promise, here and now, never to complain about Yelp again and to be thankful for my humble business and its supporters. If you’d like to review Star Brows, how about going to YahooLinkedIn, or  City Search. And a big thank you to those who have already posted reviews for Star Brows on yelp or anywhere else, your efforts are greatly appreciated!

Experience the luxury of Star Brows, offering a quality, one-on-one spa experience – where you are the star!

I promise to keep it up – with or without Yelp reviews. 🙂

See you at the new spa!

The Star Brows Blog  Has Moved Please Visit this Link for the New Site.

I adore fashion designer Christian Cota’s collection, but what the heck is up with his eyebrows? Yes, it’s true the eyebrows are not twins; they are sisters, as I like to say – or in Christian’s case, brothers!

He has beautiful eyes and lips, and even though I don’t see men except by referral, I would see him.

Not that countless makeup artists haven’t (probably) told him he needed help. He may have said what a recent client of mine said: “My brows are me.” No! Your brows aren’t you. They can change, just like your hair, clothing, and makeup. Photo courtesy

The Star Brows Blog  Has Moved Please Visit this Link for the Post on the New Site. 

This month’s product feature is a lip color duo from Youngblood Mineral Cosmetics. Long lasting lipsticks that are on the market today are simply too toxic. My favorite cosmetic company has a great alternative, which is long-lasting, comes in pretty shades and is easy to use.

Youngblood Mineral Lip Pencils moisturize in natural shades that define, shape and enhance the lips. Youngblood Mineral Lipgloss is a long-lasting, non-sticky gloss which delivers shimmery color. It is formulated with conditioning botanicals and vitamin E to moisturize, hydrate and protect your lips. Plumping shades provide noticeable results without the tingle and irritation experienced by most lip plumpers.

If you’re new to Star Brows, you may not know about The Product Feature or Rewards yet. To put it simply, 10% of all your product purchases, all the time, go toward free Service Enhancements, like Raindrop Therapy, Lash Tint, Chemical Peels, or Star Massage.

When a product is the Monthly Feature, however, you’ll get 20% back in Rewards! This month’s feature, Eye Plus Lotion, is $43. That means $9 toward a service Enhancement. Glorious Gold Eye and Lip Gel, which is $80, give you $16 in Rewards!

See you soon at the new spa soon!

NEW! Mineral Illuminating Body Tint by Youngblood Cosmetics

Give bare skin a warm, sexy glow — instantly — with  our luminous, bronze-kissed lotion. This creamy, non-streaking tint leaves a healthy sheen on arms, legs and décolleté. Indulge your skin and senses with a pampering blend of natural oils for a hydrating, luxurious experience.

Application Tips

After you’ve applied sunscreen and it has dried, with your fingertips, smooth Illuminating Tint onto your body. Layer for desired coverage and glow. Allow product to dry completely before dressing.

What’s in It?

Water, Caprylic/Capric Triglyceride, Glycerin, Shea Butter, Sunflower Seed Oil, Stearic Acid, Jojoba Seed Oil, Glyceryl Stearate, PEG-100 Stearate, Glyceryl Stearate SE, Cetyl Alcohol, Coconut Oil, Avocado Oil, Argan Oil, Dimethicone, Cyclopentasiloxane, Caprylyl Glycol, Ethylhexylglycerin, Acrylates, Alkyl Acrylate Crosspolymer, Tocopherol, Tocopheryl Acetate, Retinyl Palmitate, Triethanolamine. May Contain: Mica, Titanium Dioxide, Iron Oxides


The Star Brows Blog  Has Moved Please Visit this Link for the Post on the New Site. 

Youngblood Mineral Lip Pencils moisturize in natural shades that are long-lasting, define, shape and enhance the lips.

Use small strokes from the outer corner of your mouth, avoiding a hard line and fill in your lips completely with the lip liner and blend. After lining and filling your lips in, add Youngblood Mineral Lipgloss for a natural, healthy look.

What’s In It?
Caprylic/Capric Triglyceride, Bis-Diglyceryl Polyacyladipate-2, Hydrogenated Olive Oil Myristyl Esters, Polyethylene, Hydrogenated Palm Kernel Glycerides, Hydrogenated Cottonseed Oil, Hydrogenated Olive Oil Decyl Esters, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Palm Glycerides, Tocopherol, Ascorbyl Palmitate. May Contain: Iron Oxides, Mica, Titanium Dioxide, Red 7 Lake, Yellow 5 Lake, Yellow 6 Lake –


The Star Brows Blog  Has Moved Please Visit this Link for the Post on the New Site.

Youngblood Mineral Lipgloss 

This long-lasting, non-sticky gloss delivers shimmery color. Formulated with conditioning botanicals and vitamin E to moisturize, hydrate and protect lips. Plumping shades provide noticeable results without the tingle and irritation experienced by most lip plumpers.

Application Tips

Apply to bare lips, over Lipstick or Lip Liner Pencil. For best results with plumping shades, apply to bare lips twice daily for a month to see and feel softer, more voluptuous lips.

What’s In It?

Polybutene, Ethylhexyl Palmitate, Octyldodecanol, Ozokerite, Cetearyl Ethylhexanoate, Sorbitan Isostearate, Portulaca Pilosa Extract, Sucrose Cocoate, Jojoba Seed Oil, Honeysuckle Flower Extract, Lonicera Japonica Flower Extract, Ricinus Communis (Castor) Seed Oil, Silica, Trihydroxystearin, Smithsonite Extract, Malachite Extract, Hematite Extract, Tocopherol, Tocopheryl Acetate. May Contain: Titanium Dioxide, Red 27 Lake, Yellow 5 Lake, Red 6Lake


The Star Brows Blog  Has Moved Please Visit this Link for the New Site.

One of the benefits of being in the spa industry is that I deal with people everyday, who need to learn to relax – and I’m paid to help them do it.

But this means, I too need to be relaxed – after all, the teacher cannot teach what they themselves haven’t learned.

Lately I’ve been involved in a series of interactions which have caused some personal emotional stress. And it has me wondering – when people are angry, critical, or are just plain sharing their feelings, how do I process the information/interaction in a healthy way?

How do I Tame My Gremlins?

Of course, each situation is so different that there isn’t necessarily one surefire way of handling everything, so here are some ideas that help me cope and navigate my way through uncomfortable relational situations:

  • Be fully present in each situation – Breathe, slow down, and let myself feel whatever comes up.
  • Do more listening and less talking – While listening, let the other know they are heard and check in to be sure they feel understood.
  • Ask for permission to share how I feel – Not everyone is receptive to listening, and sharing when the other isn’t, can leave you in a worse place.
  • Be more curious than furious – Questions are helpful when communication stalls or becomes tense.
  • Be “in choice” rather than reactive  – If I start to feel uncomfortable in my body, it is a clue I need to listen – maybe the conversation needs to be rescheduled to a time when we’ve had a chance to calm down.
  • Don’t take it personally – Realize that each person has a very unique frame of reference/history that I have simply stumbled into with my words or actions. I’m not bad, it’s not all my fault, or all about me.
  • Be accountable – If you do or say something you regret later, or if the situation was unfinished, re-visit it if the other party is receptive at an appropriate time.
  • Check your heart – Intention is so important; I need to ask myself what will be the response that honors me as well as the other person.
  • Take care of yourself – If the situation doesn’t resolve well, or is drawn out over time, I can “ramp up” my self care. This is where a visit to the spa comes in!
  • Press on! – There is a verse in the Bible in the book of Philippians which guides me – it talks about pressing on toward the goal for the prize. What’s your prize, your high calling – happiness, joy, peace, harmony?

See you at the new spa!

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